Element Interaction Automation is a technique in test automation that involves automating the interactions between elements within a software application. This approach aims to enhance the efficiency of test automation by automating the interactions between various elements such as buttons, text fields, drop-down menus, and checkboxes. By automating these interactions, testers can simulate user actions more effectively, ensuring comprehensive test coverage and faster test execution. Element Interaction Automation plays a crucial role in achieving reliable and robust test automation processes in software testing.